"RUSSIAN ACCENT" -- Nadia Sikorsky's Blog

Promotion of cultural projects for the Russian-speaking, English-speaking, and French-speaking audiences.

Based on 18 years of experience leading Switzerland's first daily Russian-language newspaper, three years of experience running a French-language blog "L'accent russe" which has already attracted 5,000 subscribers, as well as experience organizing theatrical tours, exhibitions, and conferences, I have decided to focus my attention exclusively on the cultural sphere and expand the reach of the ""L'accent russe" blog to Russian- and English-speaking audiences.

My inside knowledge of Swiss cultural life and understanding of my long-standing audience's needs allow me to offer my partners cultural event coverage simultaneously for three language groups through proven channels with established trust and based on long-term relationships, as well as cultural event curation and cultural cooperation consultancy.

My services:

I. Cultural Event Coverage

Basic Publication Formats (plus visual content)

  • Preview Announcement (300-500 words) — presentation of the event emphasizing its uniqueness
  • Detailed Review (800-1,200 words) — detailed story with interviews, history, context
  • Post-Event Report (400-600 words) — report on the past event with photos and impressions
  • Book/Performance Review (800-1,200 words) — in-depth analysis including objective data and professional personal impressions


Premium Publication Formats:

  • Artist/Curator Interviews — exclusive content to attract additional attention
  • Behind-the-scenes — backstage preparation of the event
  • Cultural Guide — guidebook article about the event

"Standard" Package: CHF 1000

  • Article in three languages (minimum 500 words)  
  • Social media posting on Facebook, Instagram & LinkedIn


"Premium" Package: 2,000 CHF

  • Announcement + report + social media posts 

Clients’ banners on Russian Accent site: 500 CHF/week 

Instagram/Facebook Posts

  • Single post: 100 CHF per language
  • Stories (series of 3-5 stories): 150 CHF per language
  • Reels/video (up to 60 sec): 250 CHF per language
  • Event teaser (30-60 sec): 200-250 CHF

Special Conditions:

  • Rush order (24-48 hours): +50%

II. Curation and Consultancy

Cultural Event Curation:

I create concepts and curate cultural projects that bring together different communities in Switzerland.

What's included:

  • Event concept development considering multicultural context
  • Selection and coordination of participants (artists, musicians, speakers)
  • Program creation considering the interests of all language groups
  • Coordination with venues and partners
  • Media strategy and event promotion

Cultural Cooperation Consultancy:

I help cultural organizations build bridges between Russian-speaking, French-speaking, and English-speaking communities in Switzerland.

One-time consultation: 250 CHF/hour.

Consultant Services:

  • Audience Audit — analysis of different cultural communities' needs
  • Outreach Strategy — how to attract new audience segments
  • Partnership Relations — establishing contacts with key players in each field of activity
  • Cultural Adaptation — how to adapt content for different mentalities
  • Media Map — where and how to cover events for maximum audience attention

COMBINED OFFER: Full cycle: from idea to implementation — I curate the event and ensure its promotion through all media channels.

CONTACTS

Email: nadia.sikorsky@rusaccent.ch 
Phone: +41 78 7975914
Website: www.russianaccent.ch
LinkedIn: www.linkedin.com/in/nadia-sikorsky

About the author

Nadia Sikorsky

Nadia Sikorsky was born and raised in Moscow. She graduated from the Faculty of Journalism at Moscow State University and went on to complete her postgraduate studies there, earning a PhD in History. She spent 13 years at UNESCO, first in Paris and then in Geneva. After serving as Director of Communications at Green Cross International, founded by Mikhail Gorbachev, she launched NashaGazeta.ch in 2007, Switzerland’s first Russian-language online daily newspaper.

In 2022, Nadia Sikorsky was named to Le Temps’ Forum des 100, which brings together individuals who, in the newspaper’s view, have “significantly contributed to the success of French-speaking Switzerland”, from across public life, business, politics, science and culture.

After 18 years at the helm of NashaGazeta.ch, Nadia Sikorsky decided to devote herself to what had always held a special place in her work as a journalist: culture in all its diversity. This led to the creation of Russian Accent, a trilingual cultural blog in Russian, French and English, born in the heart of Europe, in Switzerland, which has become her second home and whose multiculturalism and multilingualism have helped shape the character of this new project.

At the heart of the project is the perspective of a European of Russian origin, drawing on more than 35 years of professional experience and a deep knowledge of both cultural traditions. Nadia Sikorsky sees her role as that of a cultural mediator between the two. The title of the blog, Russian Accent, reflects this idea: the accent is neither a linguistic barrier nor a political position, but a distinctive cultural imprint within a European context.

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